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Director Growth Marketing

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Posted 21 hours ago Full Time Remote FriendlyMarketingRemote

Herself Health

Midi

Meet Midi: The only virtual care platform focused on female midlife health. Our care is designed by world class experts in perimenopause, menopause, and more. Everything we do serves our mission—to help women feel strong and healthy through a critical chapter of their lives and careers. We take a holistic approach to improve the symptoms of midlife hormone change, based on every woman’s health history, lifestyle, and genetics. Our customized Care Plans include: - Prescription hormonal and non-hormonal medications (including HRT) - Lifestyle coaching and wellness therapies - Supplements and botanicals - Specialized care paths for cancer survivors and those at risk Midi visits and prescriptions are covered by most PPO insurance plans. We also integrate with employers and the entire benefits ecosystem to offer a fully-reimbursed medical program, because we believe great care should be accessible AND affordable.

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Job Description

Midi Health is on a mission to redesign care for women in midlife — and we’re growing fast. We’re looking for a Director of Growth Marketing to be the right hand to our VP of Growth and play a central role in shaping how we acquire, retain, and delight our patients.

This role is ideal for a scrappy, data-savvy growth leader who loves both optimizing what’s working (think Google and Meta) and testing what’s next. You’ll optimize a performance advertising budget, lead agency relationships, and help us transition more capabilities in-house. You’ll also guide key cross-functional partnerships across product, engineering, analytics, and creative.

If you're a player-coach who thrives in a high-ownership environment, and you're ready to help reshape women's healthcare. We’d love to meet you!

🔥 Why this role is hot

  • You will help shape strategy, operations, and team design
  • Own and optimize search + social channels (Google + Meta)
  • Test and scale new paid channels (Reddit, NextDoor, TikTok, podcasts, TV, etc. etc.)
  • Partner with product + engineering on attribution, martech, and HIPAA compliance
  • Lead the transition from agency-led to in-house execution 

📈 Business impact: Not just surviving , but thriving

  • Help us hit ambitious revenue goals through efficient new patient acquisition
  • Provide strategic insight into retention, loyalty, and LTV over time
  • Ensure every dollar we spend is working harder by powering attribution and performance measurement
  • Serve as a trusted partner to leadership, bringing visibility, storytelling, and clarity to our growth efforts

🌱What you will need to succeed: 🌱

  • 6+ years in performance marketing with deep expertise in paid search + social
  • Experience managing large-scale ad budgets
  • Proven success leading agency partnerships
  • Strong analytical foundation with fluency in marketing KPIs, incrementality, and ROI modeling
  • Excellent storytelling and communication skills; executive presence is a must
  • Curiosity, optimism, and the ability to adapt quickly 


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