VP Product Marketing

As our Vice President of Product Marketing, you will lead a dynamic team of marketing professionals and be responsible for crafting and executing our go-to-market strategy, messaging, and product positioning. You'll play a pivotal role in telling our story to the world and ensuring our products resonate with our target audiences. This role reports directly to the Chief Marketing Officer and involves close collaboration with Product, Sales, Clinical Research and Customer Success teams.

As VP of PMM at Maven, you will: 

• Develop and execute comprehensive go-to-market strategies for new and existing products
• Bring a strategic revenue focus that balances pipeline creation with deal size optimization and increased win rate
• Help create a team charter that is able to craft narratives and connect them to business metrics
• Prioritize voice-of-customer research and can translate complex healthcare needs into compelling value propositions that resonate with multiple stakeholders 
• Lead a small but mighty team of product marketing professionals, including product marketing managers, market researchers, and competitive intelligence specialists
• Establish clear positioning, messaging frameworks, and value propositions that differentiate our products in the marketplace
• Oversee product and market research to identify opportunities, validate messaging, and optimize product-market fit
• Create systematic new product introduction processes and playbooks based on established frameworks, adapting this guidance to meet our product, engineering and marketing needs
• Guide pricing and packaging strategies to maximize market penetration and revenue
• Collaborate with cross-functional teams to ensure seamless product launches 
• Analyze market trends, competitive landscape, and customer needs to inform strategic decisions
• Mentor and develop product marketing team members to foster growth and excellence

We’re looking for you to bring:

• Experience in product marketing leadership roles, with a track record of successful product launches
• Demonstrated success developing and executing go-to-market strategies for multiple product lines across industries and geographies 
• An evidence-based approach that drives thoughtful program decisions based on market sizing 
• The ability to translate that thinking into effective marketing strategies and campaigns as well as effective sales enablement assets, and guide and mentor the team into this approach
• Experience building and leading marketing teams
• Strong understanding of product positioning, messaging, and storytelling
• Ability to translate complex technical concepts into compelling customer-focused messaging
• Experience with pricing strategies and packaging frameworks
• Exceptional communication skills
• Strategic mindset with solid analytical capabilities
• Industry depth (experience in B2B, Healthcare, SaaS, or technology industries is a plus)
• History of collaborative leadership and cross-functional team partnership
• Empathetic approach to both customer needs and team management
• Passion for innovation in healthcare and improving women's health outcomes
• Values-driven leader who prioritizes impact, integrity, and rapid testing/sizing/analysis
• Adaptable problem-solver who thrives in fast-paced startup environments
• Demonstrated commitment to creating an environment where diverse perspectives are valued

The base salary range for this role is $230,000-$270,000 per year. You will also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

Maven embraces a flexible hybrid work model. Our teams primarily operate from the New York Metropolitan area, NY, San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C. This role is exclusively open to candidates in these locations. For those in our New York City office, we encourage in-person collaboration by requiring team members to work onsite three days a week (Tuesday, Wednesday, Thursday). For those based in San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C., we encourage in-person collaboration by requiring team members to attend quarterly Work Together Days within these cities. This policy aims to balance remote work flexibility with the benefits of face-to-face interaction.

This role requires active work authorization in the US.