We are seeking a Growth Product Manager (Web Checkout) to drive revenue growth and subscription retention at Flo. This role will focus on optimizing the post-purchase journey, improving subscription management experiences, and increasing user retention through conversion optimization, A/B testing, and user engagement strategies. The ideal candidate has experience in subscription-based consumer tech (B2C), expertise in web payments, and a data-driven approach to growth experimentation.
Your Experience
Must have:
- Strong (usually 3+ years’ experience) in a Product Manager role in a subscriptions based consumer tech (B2C) company.
- Demonstrated expertise in managing web-based applications and user retention processes with subscription based revenue models
- Solid grasp of user acquisition strategies, web payments and conversion optimisation techniques in subscription based revenue models.
- Proven experience and referenced history in proficient A/B testing, user research, and in utilising data analytics.
- Proven ability to launch successful consumer products based on user-centered insights.
- Strong capacity to navigate ambiguity and collaborate effectively with cross-functional teams.
- Excellent communication skills, both written and oral, with a knack for negotiating and collaborating with engineers and designers.
- Competency in making informed, data-driven decisions using both quantitative and qualitative insights.
Nice to have:
- Experience with cross-platform integrations (web-to-app).
- Background in growth marketing, funnel optimisation, or behavioural economics.
- Knowledge of compliance and privacy regulations related to subscriptions.
What you'll be doing
You'll be responsible for:
Post-purchase Strategy Development:
- Lead the development and execution of strategies to maximize user engagement immediately after purchase.
- Define and optimize the critical first 72 hours of user experience to ensure successful product adoption and reduce early churn.
Growth Hacking Strategies:
- Identify and implement innovative tactics to increase subscription renewals and reduce cancellation rates.
- Design and execute win-back campaigns with Marketing teams for churned users while optimising upgrade paths for existing subscribers.
Collaboration with Web Checkout, Marketing and Support Teams:
- Work closely with cross-functional teams to ensure seamless integration between checkout flows and post-purchase experiences.
A/B Testing and Experimentation:
- Regularly conduct A/B testing and other experiments to optimize win back offers, cancellation experience, and communication strategies.
- Lead data-driven decision-making through systematic experimentation across all post-purchase touchpoints.
Personalized User Journeys:
- Create and optimise personalised retention programs that address specific user segments' needs and pain points.
Cross-Platform Integration:
- Seamlessly integrate the web onboarding experience with our mobile applications, ensuring a cohesive user journey across platforms.
Data Analysis and Reporting:
- Monitor and analyze key metrics including churn rate, re-activation, and renewal rates to identify opportunities for improvement.
Customer Feedback Integration:
- Establish systematic processes to collect and analyze post-purchase user feedback.
- Translate user insights into actionable product improvements and feature enhancements.
Stakeholder Management: Effectively communicate strategies, results, and recommendations to senior leadership and cross-functional partners.
- Build consensus around priorities and maintain strong relationships with engineering, design, marketing, and customer support teams.
Market Research:
- Stay abreast of industry trends and competitor strategies to retain and win back subscribers.
Compliance and Best Practices:
- Ensure all post-purchase and subscription retention activities comply with data protection and privacy laws.
- Uphold best practices in user experience and digital marketing.
You'll be targeted to:
- Increase web-to-app conversion rates post-purchase.
- Reduce early churn rate (first 7 days after subscription start).
- Improve subscription renewal rates by X% over six months.
- Optimize cancellation flow, reducing voluntary churn by X%.
- Increase win-back conversion rate for lapsed subscribers.
- Improve checkout conversion rate by X% through A/B testing.
