Director of Social Growth

We’re looking for a strategic, performance-driven Director of Social Growth to lead Flo’s influencer, creator, and organic social media strategy. You’ll own and scale a high-impact growth engine across influencer partnerships and social platforms, working at the intersection of community, brand, and revenue.

This is not a traditional comms or PR role. We’re looking for someone who sees social as a performance lever — someone who is obsessed with installs, revenue, and ROAS, and knows how to build and lead teams that drive real business outcomes.

Your Experience

Must have:

• Proven track record in social media and influencer-led growth
• Experience driving lower-funnel metrics through social: installs, revenue, ROAS
• Strong user acquisition mindset
• Leadership experience managing cross-functional teams
• History of scaling social and creator programs with measurable results
• Deep understanding of the creator economy and emerging platforms (genAI)
• Deep knowledge of “TikTok SEO” and sustainable content-driven organic growth in TikTok
• Agile and experiment-first mindset
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Nice to have:

• Public thought leadership (e.g. articles, podcasts, speaking engagements)
• Experience in health, wellness, or femtech verticals
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What You'll Be Doing:

Influencer & Creator Strategy

• Owning Flo’s influencer and brand partnership strategy end-to-end — from opportunity identification to measurement, aligned with installs, engagement, and revenue.
• Developing scalable programs with lifestyle creators that drive both brand affinity and direct response.
• Building and maintaining a pipeline of high-performing creators and advocates across key markets.
• Negotiating performance-aligned contracts with influencers, balancing Flo’s brand and growth objectives.
• Leading ambassador programs and nurturing long-term relationships with top creators.
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Social Media Leadership

• Managing and scaling Flo’s organic social media presence across platforms like TikTok, Instagram, and YouTube.
• Leading the Social Media and Influencer teams, setting clear performance goals and mentoring team members.
• Developing content strategies that align with growth, engagement, and sentiment goals.
• Collaborating with Brand & Comms, Growth, and Content teams to ensure unified messaging across paid, earned, and owned channels.
• Providing the Growth team with high-performing UGC, testimonials, and social proof to feed into paid and lifecycle channels.